Innovative Frameworks for Profitable Reuse Further Advance Telecom Industry Commitment to Sustainability and Ecology Management

Executive Report Encourages Greater Enterprise Focus on Reverse Logistics Process for Extending the Benefits of Green Product Development and Other Carbon Footprint Reductions

PORTSMOUTH, NH – APRIL 21, 2010 – In recognition of the 40th anniversary of Earth Day, Trade Wings today announced the availability of a new report for Telecom carriers and OEMs highlighting the impact of Reuse Optimization on advancing commitments to the intersection of corporate sustainability and business model innovation. With a core tenant of consolidated visibility into post-production material flows and more intelligent, prescriptive asset dispositioning, best-practice frameworks are proven to increase the efficiency with which an organization’s supply network reuses new or used network components, resells obsolete inventory, and responsibly recycles electronic material at the end of its useful life.

“Today's emphasis on corporate sustainability has created a sizable challenge for Telecom executives who must balance expectations for more eco-friendly business practices with the pressures of an increasingly competitive marketplace,” said Todd Adelman, CEO and Founder of Trade Wings, a global provider of reuse technology, consulting and services to the Telecom industry. “For carriers and OEMs in a position to make the highest and best use of their network equipment, environmental stewardship represents a tremendous opportunity to improve cash flow, market share and streamlined regulatory compliance.”

No matter how energy-efficient a piece of Telecom equipment is when it’s manufactured, after a period of time in-service or sitting in wait as excess inventory, the asset will inevitably be decommissioned. In either case, the asset is susceptible to a traditional reverse logistics process that could have it stranded or abandoned in a warehouse consuming energy, shipped from one location to the next without a plan, melted down as scrap, or worse. Through steps to ensure profitable Reuse Optimization, organizations can extend their end-to-end efforts to develop greener products and other programs that interject environmental considerations into buying decisions by ensuring more intelligent reuse, resale and recycling of network assets.

"As we continue to identify new ways in which to make the Telecom industry more friendly to the environment, we should recognize that a failure to optimize the reverse logistics process can undo a lot of the terrific work being done to develop and manufacture more energy-efficient telecommunications equipment," Adelman concluded. "Sound Reuse Optimization strategies provide carriers and OEMs with the information and visibility necessary to maximize the value of each and every asset."

For a complimentary copy of 'Promoting Environmental Stewardship with an Eye on the Bottom Line,' visit www.tradewings.com

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