Tuesday, August 03, 2010
The Measure of More
I like value propositions. They both engage and enlighten. They help determine where we spend our money and our time. The key is separating the vague and mediocre propositions from the value props that are actually capable of delivering greater efficiency.. increased revenue.. lower costs..better client service. More often than not, companies fall short when it comes to transferring value statements into something truly meaningful to a customer – the language of currency. Don’t just tell me I’m going to save money or make money. Show me.
Now, I know what you’re thinking. ‘So tell us Mark, what’s the value of reuse – in black and white.’ Well, it’s startling. Through our knowledge of how telecom supply chains work we’ve created a financial ROI model that does just that…and has been proven out at some of the world’s largest organizations. The model is powered by variables set by each client, including the volume of excess and decommissioned equipment you plan to reuse, resell or recycle over a period of time, across X networks, etc. We recently ran the model for executives at a large global carrier and the value to the client over the course five years was more than €23 million net. Pretty black and white, I’d say. That is a value prop. That is the measure of more.
If you’d like to learn more about our model and what your potential savings could be, drop us a note at info@tradewings.com.
