Sunday, May 15, 2011
Telenor’s Award-Winning Reuse Strategy
For weeks our whole team has been busy responding to inquiries, taking in RFPs, building new products and servicing customers around the globe. And for good reason.
Since our last post, some exciting events have transpired for early adopters of Trade Wings’ telecommunications Reuse Cloud. Within the past three weeks alone, our reuse project with Telenor Norway was recognized by the editors of not one, but two leading business publications for its unique approach to extending the financial and sustainability gains of the operator’s nationwide 4G upgrade, which will displace nearly 10,000 operational base stations, and otherwise result in 1.5 tons of e-waste.
On Earth Day, April 22, InfoWorld bestowed its prestigious Green 15 award on Telenor, recognizing their reuse program among this year’s top 15 most innovative IT initiatives. Just one week later, the editors of Supply & Demand Chain Executive magazine named the same reuse program among the world’s top 100 outstanding supply chain projects, measured by ease of implementation and financial returns.
After a very short ramp up, Telenor's program has delivered millions in savings and reuse revenues in the first four months alone, and significantly reduced waste. It's a business story so compelling that Norway’s leading financial daily, Dagen Naeringsliv, featured it in a recent story. And, it's a story that will be replicated over and over again as we continue to make closed loop supply chain strategies a reality for more telecom OEMs and carriers.
