Friday, May 28, 2010
Speaking the Same Language
We’ve been making the rounds in the industry analyst community, introducing many of the top firms to Trade Wings and our approach to extending the lifecycle of high-value assets. Reuse strategies may not yet be the focal point of published research but the response has been no less enthusiastic. Our perspective on the market and the value we’re able to bring to different client situations continues to be really well received.
One of the most popular discussion points to date has been sustainability. There’s a lot of interest in looking at the issue beyond efforts to simply reduce power consumption. Yesterday, for example, we had a great call with Gartner’s Bettina Tratz-Ryan and talked at length about the need for a more end-to-end approach to sustainability and ways in which companies can bridge the gap between the desire to be greener and the pressure to achieve financial metrics. As the notion of sustainable business practices becomes more entrenched within telecom companies, how well these two areas are addressed will go a long way toward determining the long-term impact of innovative programs and initiatives. To learn more about our take on sustainability and ecology management within the industry, be sure to check out this report.
