Tuesday, February 15, 2011
Happy Birthday Re:
Exactly one year ago today, we announced the commercial availability of the innovative Re: platform. A year later, there’s a lot to celebrate. What has burgeoned into a multi‐faceted Reuse platform, a few years ago began with a crucial business goal: to ensure that excess and decommissioned network material is reintroduced into service and supply chains for maximum financial gain...and reduced environmental impact.
This ignited a big idea that has delivered more than just innovative thinking. With the introduction of Re: software-enabled services for the creation of integrated Reuse Markets, Trade Wings became the first and only service provider to address the reverse logistics process directly to increase the value of excess telecom network equipment not yet at the end of its useful life or revenue potential -- internally and externally.
As we begin fiscal 2011, Re: is now providing a growing number of customers with the asset intelligence required to fuel disruptive business models. Sitting with industry analyst Jason Marcheck of Current Analysis last week before Mobile World Congress, he expressed to us the genuine uniqueness and power of Re: in the telecom industry. On this one-year birthday, we celebrate the success of our vision and make a wish that every carrier and OEM can experience the benefits of a profitable Reuse strategy.
